Analyse all client entries in the search bar and available stock in the US.
Reveal the real demand in terms of product and location.
Complete Supply and demand analysis.
We used data from user site searches as a proxy for housing demand, geo targeted to specific locations and cross referenced with listing availability (almost 3 million records) in each US market. Using this data, we created an adequate but valuable KPI that defines areas where housing demand might lead to fluctuations in pricing, and the velocity of those price changes, based on the anticipated inventory of listings versus the real-time search behavior.