“Client retention is one of the key challenges any company needs to face. Alongside Dribia, we took a step forward in our commercial strategy and we also opened new venues for innovation in other areas.”
Features
CRM data enriched with external sources of activity of over 8000 affiliates.
Impact
10% increase of affiliate loyalty gain.
ACHIEVEMENTS
Detection of variables that influence client churn to guide personalized loyalty gain actions.
BUSINESS PROBLEM
Retaining your client base is a key factor for success, both in the online and offline sectors. Companies always have finite resources to invest into their commercial effort, and thus it is very important to know where to better place them for maximum efficiency.
DRIBIA'S SOLUTION
We have worked alongside Cecot to explore the information available about their clients. Jointly with their commercial department, we have extracted patterns from the data and we have created a predictive algorithm that supports them in prioritizing fidelization efforts.
