CRM data enriched with external sources of activity of over 8000 affiliates.
10% increase of affiliate loyalty gain.
Detection of variables that influence client churn to guide personalized loyalty gain actions.
Retaining your client base is a key factor for success, both in the online and offline sectors. Companies always have finite resources to invest into their commercial effort, and thus it is very important to know where to better place them for maximum efficiency.
We have worked alongside Cecot to explore the information available about their clients. Jointly with their commercial department, we have extracted patterns from the data and we have created a predictive algorithm that supports them in prioritizing fidelization efforts.